Create an online business today is very simple. The hard undoubtedly comes next. The hardest thing is to be among the top in search engines, achieving customers who purchase (conversion), and above all, loyalty. The vast majority of homeowners make the huge mistake, that in the beginning, just think about getting set up your ecommerce at a low price. And once you finish your store, they think about what is really important, but it's late. For this reason, here I present 8 things that you should think or consider before launching your online business.
1. Choose the platform
For me the choice of platform is the right choice as your partner. If you equivocases, you have a thousand and one problems. In this section, it will depend on three assumptions:
Testing or try your luck: If you create your online business to try his luck, I suggest you choose a platform that brings together some good features, but above all is cheap. In this case I advise Shopify, which with 30 € / month, you have an ecommerce ready in minutes, or select WooCommerce, that even you can assemble your own, since it is very simple. Let minimum risk.
Ecommerce medium: Yes going to start an online business seriously, but the catalog is not large, and no you do not want to spend a pasture, I recommend Prestashop.
Scalable Ecommerce: When you create a scalable business, it's because you're going for broke. Surely the ideal platform is Magento.
As a tip, I recommend you stay away from solutions with little community of developers and appears outdated. That is, pick a cms well supported, with a great community behind, and has many standard ecommerce functionality. You have to keep in mind that once you decide on a platform, no turning back, because a bad choice you can be very expensive.
2. Accommodation = Optimization
Having a trickle charge your ecommerce is like losing customers, will equal the super cool to be your shop, no one will be waiting more than three seconds to load. For this is not a problem, undoubtedly one of the main causes is the lodging you choose. Depending on the platform you choose, you may purchase a hosting or another. Almost all platforms, with shared hosting, as it were, but Magento or Prestashop (catalog of over 1,500 products) need a dedicated or VPS.
Many of my clients, when selecting a hosting, have doubts what to choose because there are many prices. So it seems important to clarify that parameters are ideal to start your business online:
With 1 Gigabyte of space, you get to the beginning, if you could expand quedáramos short.
With 1 Gigabyte of data transfer. This means the transfer of information between your visits and server, and also the number of pages you can view all your visitors monthly. Unlimited transfer is almost impossible to obtain it, since sites that offer really do not.
Have a good technical support, and work 24 hours 7 days a week.
Requires uptime rate reaches 99.99999%, and the remaining 1%, for maintenance.
The type of support, initially you get Linux (it's cheaper with Windows).
Take the domain in the same company of Hoting, as this will avoid headaches.
But everything above you explain what you have to say who you develop the online store, as you will not have enough experience to guess correctly in the election. If you want to recommend from experience that hosting companies are better, I tell you are personally: RedCoruna, Claranet, Arsys and Dinahosting.
Apart from the accommodation, there are other features that optimize the store, as you help a lot to get it successfully.
Unless your garment your own products, there is a huge probability that your online business has many brands that other stores have. For this reason, you must differentiate yourself, and do not consider another. One of the worst flaws, is to use a template and customize it to your liking not to make it look different from others. On the other hand, are the product descriptions, photographs, etc. All of this is usually provided by the manufacturer, and so we have to modify it and change it to your liking. This way you get to be different and not one more.
4. Competition Analysis
This not only applies to e-commerce, of course, but any online business, you have to analyze your competitors. Eye, not to copy, but to be inspired by the good they do, and their defects. Often, researching the competition, you worlds of the many defects they have, and that gives you many opportunities. The important thing is that at the end of the analysis, discover the strengths that your business will face competition, this will give you a huge advantage. I assure.
5. Do not just sell
Today, the powers that be in the online business are consumers, because there are so many stores, they choose the one you want. So we have to grab their attention to choose us over others. Many make the mistake of competing on price, but it is a huge mistake. You think that a new seller, will have little room, no mark, no ability to reduce costs, etc, so you have to sharpen your wits, and serve your skills and product knowledge to stand out. A good strategy is to become an expert in your niche, and provide valuable information on your corporate blog entries. It is not just to sell, but to convince. Here's the difference.
6. Do not forget the SEO
When the SEO of an online store is started, it is not at all simple. Unlike the bloggers, an ecommerce SEO is much more difficult. These bloggers have it easier, because they choose a theme and develop unique content, and if it's good it's very easy to have many followers. Thus, having achieved an excellent SEO. Unfortunately, an online business, you have to fight hard in the SEO, and is very vulnerable to the continuing changes in Google algorithms. You wonder, because it is so difficult to SEO an online business, it is for the following reasons:
The descriptions of products are usually short, which causes the search engine content they consider "low quality".
Combinations, categories or attributes of products, can generate URLs that duplicate content. The solution is to canonize these URLs, to return to the main product page.
The product categories typically cover several pages and thousands of products. To fix this you should make sure that these elements are properly indexed.
SEO is very important to consider before starting a store, because otherwise you will lose sales and money. Therefore, you should be clear about how to optimize your SEO.
7. Team up with your customers
Currently, have a picture and a description of the product, is not enough to sell. What helps to convert and increase sales, it is allied with customers and help us with their opinions of the product. Customers, to review this product and share in social networks, manage to sell more than yourself, no doubt. Like it or not, people are always going to cost you believe the words of the shop owners. So before you start with your shop, team up with a testing customers (friends, acquaintances, etc), to encourage them to put their opinions and share your content.
8. Lean on Rich Snippets and videos
The Rich Snippets "rich snippets", a special code is added to a page to describe the type of content you have. Use, will help much on search engines. In these rich snippets, what works best is to add videos. The user, always choose the online stores including in those fragments, videos. I leave an example:
Tell the truth, surely your first click, will be the Youtube video, and that is in fourth place, but our brains prefer.
The most important thing is to have a few things clear before launching an online store, so that we have time to rectify and test, and do not lose money and customers. So first think, and then creates, not vice versa. Want to start an online store? We have the best freelancer for your business.
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