How to create your online store in 8 steps and 6 tips

How to create your online store in 8 steps and 6 tips

How to create your online store in 8 steps and 6 tips
Selling online is big business, but selling is not easy, either online or through traditional market, therefore, consider two questions: Do you have a good idea? Are you looking forward to autoemprender? If your ideal image plus self-employment includes the treatment of others or the ability to negotiate with suppliers and manufacturers, and meet the main requirements to start your business selling online.

Whether you're new to the industry, if you have a small business or if you want is to sell your own products online. The main advantage of e-commerce is the low investment needed compared to the traditional market, along with LanceTalent can support you in the work of freelance  you need to start your business. The questions will already have begun to surgirte, pointing 8 steps:

1 Choose between selling your own products or other products

Internet has made ​​it easier to get in touch with manufacturers and designers who can turn your ideas into reality. The idea to create own products that solve an existing problem, although a priori not seem relevant, can be more valuable than you expect. For example, John Gallagher created an original board game, Wildcraft, because he said he was disappointed with the nature of games available to play with your child. Thanks to the game's website, has sold about 30,000 copies. The advantage of selling your own products? You will not have to struggle with the question of how to make the product different from others. The inconvenient? It will be difficult search for manufacturers who want to create.

The other option is to sell products that already exist but offering something different in front of your competitors. Typically differ in price. In this case it is all in the hands of good negotiators who will not rest until the best agreement with a supplier. However, this has great risks and can be very difficult to compete against stores like Amazon. The ideal is to focus on a smaller audience that fit a specific lifestyle.

2nd. Create brand: A name and a domain of your online store

They may look like just a few words, but are key to the good functioning of your business and you must devote the time you deserve. Remember four essential features that should have both the domain and the name of the brand: descriptive, clear, easy to write and easy to memorize.

We recommend several domain registrars:

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3rd. Choose a hosting company

The hosting is used to store the files that make up the web page. The better the server more benefits for your visitors because they will have more features and better response time on your website. Therefore, even if it involves a small investment that will not fear, seeks to be offered a professional hosting of quality and warranty. In Lance Talent  also you find the best freelancers that will facilitate the process.

Remember that a slow speed in your shop online, not only cause fatigue and abandonment of users, but Google also penalize pages by sending them to the bottom of the search results. Do not play with this!

4th. Choose a dropshipper guarantees

As I explained in the previous post, after responding to the questions of what and where to sell, the process for creating this type of micro-enterprise is limited to logistics and positioning mechanisms. They must meet customer expectations, and that means from offering a unique product, to ensure that the order reaches your hands on time and undamaged. And here is where comes in the dropshipper, a new type of e-commerce which is increasingly fashionable, especially in stores that use eBay as a platform.

Operation is simple, this is our wholesale dealer or directly send the products our customers have bought in our store online to your home.

 5th. Select a CMS for your website

A good CMS (Content Management System) will greatly facilitate things. If you've already selected a professional freelance so that you make the website will also have to be the one to assess what CMS is best suited for your project. To do this we must consider aspects such as: requirements and customer needs, manageability, accessibility and usability, SEO optimization and improved efficiency in time commitment.

Among the best free CMS are Drupal, Joomla and WordPress. The latter is usually the best choice if the project meets the requirements to perform. WordPress will help us a lot when starting work the SEO of these projects and make our business selling online to reach the top positions in the search.

We also recommend Prestashop as an alternative that meets the expectations of a small business: ease of use and setting up shop with everything you need quickly. It is always important choosing a template design attractive and useful to your needs.

6th. Choose payment systems

The idea is to offer customers all the means of payment that is possible. However, there are three that are indispensable:

Paypal:  For those who do not always have to hand the bank card is perfect and not have Paypal now means losing sales.

Bank transfer:  A method that is still widely used in our country, because of the distrust that many people still have to enter their bank details online. This is a simple movement of funds between the buyer and the company.

Bank card:  The most used to pay for purchases online option  are credit cards or debit cards. Almost all banks in the country offer a virtual POS that we can include in our store online to process payments with bank cards. They have a very low cost.

It is also recommended the contraindication to capture a group of suspicious customers with ecommerce.

7th. Create a blog and social profiles

It is essential to start driving traffic to the store online since its launch.  The creation of a blog that speaks the sector will facilitate the construction of a community around our business. In addition it will help in promoting the products and fidelizar√° the user. Obviously a good blog is useless if you do not work on the dissemination of content through social networks. Note that your main goal is to sell, and sell unique showcase your network is available.

Lance Talent talent you can find freelance you need for writing your blog content startup. Also here  you can find the main movements in a content strategy that will be of great use.

8th. Create advertising and marketing campaigns online

Making shop online and upload to the Internet is just the beginning. The important thing now is to start a long process of search engine optimization, marketing online, social media. We do not tire of repeating how important it is to publicize your business through professional freelance  or many free tools that are available on internet.

Tracking campaigns should be daily and constant to give us know what benefits and what to avoid. It should also be always envisioned a plan to avoid losses.

It is essential to start advertising Google search results via Adwords. If you also want to know the keys to a good SEO strategy to increase your sales are you also have in this post.

6 tips for success in online selling

Now that you have the steps to start your business selling online, we reveal some of the tricks to succeed:

1.  Always have a differential value: price, special feature, product only available on the internet.

2. Make a good internal programming, to be an attractive website, not thinking about you, but your client prototype.

3. Complete perfectly under "About Us" on our website, the client must know everything about the company, workers and products. Furthermore contact details must also be very present.

4. Design a post sales service that builds trust and reliability, and to keep a regular customer is cheaper than recruit a new one. 5. It offers the maximum possible payment methods.

6.  A company to product description with a photo of high quality for the customer not suspicious but can not touch.

E-commerce in world today turnover of million in the first quarter of 2015, representing an increase of 15.1% over the same quarter last year. Clearly it is a booming industry with a bright future. Do you see any problems or would choose sale online as your best option for self-employment?
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